You remember that classic Shark Tank scene: founder walks in, pitch deck polished, talks about change in the sportswear game. They land a deal, walk off with grins. Six months later? Not every founder is still standing. Shefit wasn’t an overnight success story—this is the playbook on what it takes to turn a TV pitch into a real business.
Why Shefit Got the Sharks’ Blood Pumping
There’s no shortage of game-changing sports bras on the market. But Shefit didn’t just promise more support—it came with actual patented tech baked in, a real founder story, and a burning pain point women face every time they hit the gym. They didn’t walk in with fluffy branding. They showed up with a clear solution, grit, and proof people wanted it.
I’ve seen founders try to charm the Sharks with buzzwords. Shefit pulled up with substance. That’s why, when they walked into Shark Tank Season 7, the Sharks actually sat up.
Sara Marie Moylan: This Founder Has Hustle, Not Hype
It’s easy to underestimate a founder with beauty queen roots, but Sara Marie Moylan is not about flash—she’s built for grind. She’s Miss Michigan Teen USA (1999), yes, but also a relentless entrepreneur with thick skin.
Shefit wasn’t her first business rodeo. She got sick of sports bras quitting before she did. So, she invented her own. Husband Bob Moylan co-captained from the start, but Sara was the face and firepower. She fit no stereotype—unless your stereotype is someone who outworks everyone in the room.
I’ve seen founders get too precious about their vision. Sara cared about solving the pain for women everywhere, not just selling dreams.
The Shefit Sports Bra: Not Your Mom’s Activewear
Every sportswear brand will tell you their bra is the best. What really sets Shefit apart is the adjustability—real mechanics, not just bigger/smaller sizes. Patented compression. Actual support that lives up to the hype. Removable padding if you want it, moisture-wicking so you don’t feel swampy after a mile.
The innovation wasn’t surface-level. Women had the power to tweak the bra for their unique shape and comfort. Ask any female athlete—they’re sick of cookie-cutter options. That’s why Shefit looked less like a fad and more like a bomb ready to drop on the whole sports apparel space.
This was a Bombas-style attention to problem-solving, but laser-focused on real, physical pain.
The Shark Tank Pitch: Where the Money Gets Real
Picture the room. Sara and Bob Moylan in Season 7, Episode 15, chasing $250K for 20% of the business. The product hits the Sharks’ table. Lori Greiner questions the extra padding. Sara flips the script—removable pads, with or without. Kevin O’Leary wants details. They talk patents, numbers, serious answers.
Then Daymond John—the fashion vet—comes alive. He drops the offer: $250K but wants 33% equity. If you’ve watched enough Shark Tank, you know Sharks rarely fight at the first ask. But here, Daymond demands an answer on the spot.
I’ve watched founders fumble in this moment, asking for more time, trying to play hardball. Sara didn’t hesitate. She said yes. She knew her worth, but she also knew when to grab a smart partner.
What Happened After Shark Tank? The “Shark Tank Effect” in the Flesh
Here’s where the wheat splits from the chaff. Shark Tank can change your life—or drown you in backorders. For Shefit, it was both.
After their pitch aired, Shefit’s site was flooded. Close to 7 million people watched, and suddenly thousands wanted to get their hands on a bra that actually helped. Two weeks’ notice before filming didn’t prepare the team for this tidal wave.
It’s the classic Shark Tank Effect, but so many founders flame out right here. Fulfillment falls apart, customer service tanks, goodwill burns. Shefit? They worked like mad, ate the chaos, and delivered. It wasn’t pretty, but it was progress.
Is the effect a myth? Not for Shefit. Legendary? Maybe not, but it made them real money and more important—real fans.
Daymond John: Deal Closer or Just a TV Headline?
Everyone wonders: does the Shark actually change the game, or just cash a check?
In Shefit’s case, Daymond was more than just a TV cameo. He knew the apparel world. He opened doors, helped them snag celebrity endorsements, and got Shefit in bigger conversations. Think influencers, real sports stars, the works.
Some Shark partnerships are photo ops. This one put Shefit in front of the right people. Their branding got stronger, PR went next level, and orders never dried up after the initial flood.
If you’re hustling a product brand, remember: it’s not about getting a Shark. It’s about getting the right one who sticks in the trenches with you.
Net Worth and Growth: Did Shefit Actually Get Rich?
Most brands flame out after their Shark Tank win. Not Shefit. The numbers aren’t all public, but estimates from SharkWorth and industry insiders say Shefit’s current valuation is high seven figures—north of $10 million is a safe guess.
What drove that number? First, repeat buyers. Sports bras wear out fast, so lifetime value’s huge. Second, they’ve owned DTC from early on, never overrelying on retail shelves. Third, that patented tech—copycats can send cease and desists all day.
Too many brands blow their Shark Tank money chasing retail too soon. Shefit kept focus, built online, and only played bigger when their ops were set. That’s what lets you scale, not just trend for a month.
Is Shefit Still in the Game? Current Status in 2024
Fast forward—Shefit isn’t just surviving, it’s pushing. Their bras are worn by runners, CrossFitters, and everyday women who never found comfort until this product. They’re still dominating their e-commerce site, rolling out new variations, and targeting underserved segments (think plus sizes and post-mastectomy designs).
They’ve faced competition (Nike, Lululemon, everyone wants a piece), but Shefit’s patented adjustability still holds the crown. If you want to see what lasting Shark Tank impact looks like—it’s a $99 cart checkout still moving daily in 2024.
Biggest sign of strength? Real customer loyalty. Those five-star raves don’t lie.
Shefit Lessons: Takeaways for Any Entrepreneur Ready to Step Into the Tank
Here’s what Shefit got right, so you don’t miss these plays:
- Patents matter. Real innovation, protected.
- Prep for scale, not just the pitch. The Shark Tank Effect fries the weak.
- Own your story, not just your product. Sara sold empathy, not just fabric.
- Pick smart partners. Don’t shop for the biggest check—shop for the best cheat code.
- Don’t chase every trend post-show. Nail your lane, then grow from strength.
I’ve seen too many founders trip after the high of Shark Tank. It’s about grit long after the cameras, not just the glow of a handshake.
From Main Street to Millions: What Shefit Proves
Shefit wasn’t a tech unicorn or a viral Instagram flash. They were—and are—a gritty founder, a real problem, and a product that works. They got a deal, but more importantly, they built a business that lasts past the credits.
That’s the difference between a Shark Tank headline, and a story that pays you year after year.
If you’re reading this and prepping your own pitch, remember: The Sharks aren’t picking magic founders—they’re picking people ready to hustle after the lights fade. Shefit proves the real grind starts when you leave the Tank.
FAQs
Is Shefit still in business after Shark Tank?
Absolutely. Shefit is still selling strong, with major online momentum.
Did Daymond John’s investment go through?
It did. Daymond stepped in as both cash and brand mentor, not just a silent partner.
What’s so different about the Shefit sports bra?
Fully patented, custom fit, real support, and legit customer raves. It solves a true pain point.
How much is Shefit worth right now?
SharkWorth and others peg the business at well over $10 million, driven by repeat buyers and strong branding.
How did the company handle the “Shark Tank Effect”?
They hustled through it—overwhelmed at first, but scaled ops and turned a surge into ongoing growth.
Have celebrities endorsed Shefit?
Yes, Daymond’s network helped. Major athletes and influencers have hyped the brand.
Can I still buy Shefit bras online?
Yes—direct from Shefit’s website and through selected online retailers.
Would the founders do Shark Tank again?
Sara and Bob say yes—the exposure and critical feedback set off their growth curve, and the right Shark made it count.
Here’s the truth: TV fame can kick the door open. But only real grit keeps you selling when the buzz fades.
If you want to build big, study founders like Sara who don’t just pitch—they execute, adapt, and never quit. That’s how you leave the Tank with more than just a handshake.
