Let’s get something straight: They got a deal on Shark Tank sounds nice — but seasoned hustlers know the show’s handshake is just the first inning. Mama Sing My Song walked into Shark Tank Season 15 with more than a cute product. They turned a pitch into an emotional experience that, for once, didn’t just tug at heartstrings — it yanked money straight out of three Sharks’ checkbooks.
But did it pay off? Let’s break down how Amanda Siebert, Danny Siebert, and Valerie Stratton-Guera played their cards, why Daymond, Lori, and Daniel bit, and what grit looks like after the spotlights go cold.
Meet the Founders: The People Behind the Pitch
Amanda Siebert isn’t your typical founder. She’s the kind of entrepreneur who doesn’t fake the why. If you watched their Shark Tank episode, you saw it: Amanda, her husband Danny Siebert, and their co-founder Valerie Stratton-Guera didn’t just pitch a product. They pitched a mission — and you could feel they actually mean it.
Backstory matters here. Amanda was frustrated by how hard it is for parents to pass along a feeling of real love to their kids — especially when life gets messy. Combine that with personal stories of adoption (Amanda’s sister fosters kids) and you start to understand why these three aren’t just selling plush toys. They’re selling comfort, confidence, and a slice of hope for families in tough spots.
I’ve seen a lot of mission-driven pitches. Most? All talk. These three? They’re in the fight.
How The Shark Tank Pitch Played Out
Here’s where Mama Sing My Song separated themselves from the pack. When the doors opened, the founders didn’t go straight into market size and margins — they made it personal.
They asked Daymond John, the Shark with the biggest dad energy, to step forward. Then, boom: Daymond’s wife and daughter appeared on set, and the team played a custom song they’d written just for his girl.
The effect? Daymond teared up. The other Sharks sat up. The product — a custom-written song paired with a singing stuffed animal — suddenly stopped feeling like another cutesy Shark Tank fad.
After the emotions settled, the founders got real. They asked for $125,000 for 10% of the business. They broke down how every song is written by moms on their team, and dropped one more angle — their Songs for Care donation program that gives the same custom bundles to children in foster care.
That’s how you pitch: show, feel, and THEN talk numbers.
Net Worth and Valuation: The Real Numbers
No fluff here. The Sharks don’t play charity in the Tank, even when things get emotional. The negotiations got a bit scrappy. The founders’ first ask — $125K for 10% — pegged the company at a $1.25 million valuation. The Sharks weren’t biting at that number.
Instead, Lori Greiner, Daymond John, and Daniel Lubetzky tag-teamed. They saw something real, and they upped the offer to $150,000 for 33.3% of Mama Sing My Song. That brings the valuation to about $450,000. No wild DTC fantasy stuff. That’s a small business number, and I respect the honesty.
Are those numbers fair? Look, I’ve watched (and coached) founders get greedy and lose everything. Sometimes, the biggest win is NOT fighting valuation to the death. These founders bet on getting three seasoned hands — and the kind of national push you can’t buy.
Was it a Shark Tank deal of the year? No. Was it smart for this stage and type of business? Absolutely.
Product and Mission: They Sold a Feeling, Not Just a Toy
Let’s get to the product. Mama Sing My Song doesn’t just churn out plush toys. They ask parents (or anyone who loves a kid) for details — nicknames, quirks, stories. Then, a professional songwriter (most of them moms) crafts a custom song. The song gets recorded — no AI, just real voices.
That song? It ends up inside a stuffed animal that SINGS — to your child, about your child. Not mass-produced, not generic, not even close. It’s a keepsake. And for plenty of families, it becomes a touchstone at bedtime, naptime, or when things just feel rough.
But here’s where they really shift gears: for every order, they’re pushing donations to kids in foster care — Songs for Care. These aren’t throwaway extras. Kids going through the foster system get personalized songs and plush toys for free, with the intention of making them feel seen.
It’s smart branding and it’s real social impact — the kind that makes a Shark like Daniel Lubetzky (the founder of KIND Snacks, and a philanthropy nut) lean forward.
Which Sharks Bit: Who Invested, and Why
This trio didn’t just win over one Shark. They pulled the holy grail: a three-Shark deal with Lori Greiner, Daymond John, and Daniel Lubetzky.
Let’s talk why.
- Lori is all about hero products for families. She saw this as a mass-market heartstring-tugger.
- Daymond caught the emotion firsthand — his own daughter lit up on set. He saw the dad angle and future merch play.
- Daniel? He’s notorious for chasing social impact missions, but only if there’s a real business engine underneath. He liked the foster care angle and the direct, mom-powered creation strategy.
From the outside, people roll their eyes at feel-good investments. But trust me: if you can build emotional switching costs AND thread in social proof, you’ve got repeat business. That’s what these Sharks saw.
Current Status: Is Mama Sing My Song Still Around?
You’ve watched companies spike after Shark Tank — only to tank a month later. Mama Sing My Song? They’re still standing. In fact, they’re moving better than ever.
Post-Shark Tank, their website (yes, it’s slick) is still selling the full bundle: custom song, plush animal, and an upsell to get the digital track. The Shark Tank Bundle takes the spotlight.
Most importantly: their Songs for Care foster program didn’t get buried. It got bigger. They put Shark money right back into giving away more custom bundles for foster children — turning the TV moment into a real movement.
Real talk: plenty of heartfelt brands drop the social stuff once the margin squeeze kicks in. This crew doubled down. Check out customer reviews and press; people are still talking about them in 2025. This isn’t one of those remember that cute company? stories.
What’s Next: Where the Company is Heading
Here’s the unvarnished truth: personalized product businesses have a ceiling, unless you bring real scale or diversify smartly. From my read, Mama Sing My Song isn’t chasing the next Beanie Baby craze. They’re focusing on what works: custom, emotional, high-touch experiences.
But they’re still grinding to grow. That means:
- Expanding partnerships with foster care agencies
- Pushing for more grassroots marketing
- Stepping up digital game (think more user-generated content from real families)
- Keeping the core songwriting team tight and authentic
Don’t expect them to become a $100M juggernaut overnight. But in their lane — filling a need that’s part product, part service, part cause — they’re ahead of the pack. The Sharks’ credibility helps when closing deals with non-profits and agencies, too.
Street-Smart Takeaway: Lessons for Real Entrepreneurs
Let’s keep it direct. What can you learn from Mama Sing My Song — whether you’re hustling a side gig or trying to break onto Shark Tank?
1. Emotion Sells — But Only If It’s Real
People smell fakes a mile away. This team’s passion for helping kids wasn’t a pitch — it was their life.
2. Small Numbers Can Still Mean Big Wins
Don’t burn your business on valuation ego. Sometimes, giving up a bigger percentage gets you three rockstar partners and real national exposure.
3. Keep Your Story Tight
Custom songs could sound corny. But as soon as children and foster care came up, the pitch had a spine. If your business has a soul, flaunt it. Just make sure it’s not a prop.
4. Execution Trumps Everything
Great TV moments fade in a week. If you don’t keep running, the Shark Tank bump turns into a dip. Mama Sing My Song kept moving, kept delivering — and kept their mission upfront.
5. Integrate Social Good for the Right Reasons
Don’t tack on cause marketing to sound trendy. This team used THEIR social mission to build customer loyalty and attract Sharks who cared. It’s a moat that matters.
I’ve watched ego kill more deals than competition or margins ever did. Mama Sing My Song played to win — and kept the game honest.
FAQs
1. Is Mama Sing My Song from Shark Tank still in business?
Yes. As of 2025, they’re still active, selling online, and growing the foster care donation program.
2. Did all the Sharks invest together in Mama Sing My Song?
They did. Lori Greiner, Daymond John, and Daniel Lubetzky all took a stake (33.3% combined) for $150,000.
3. What is the current net worth of Mama Sing My Song?
The Shark Tank deal set valuation around $450,000. After the show, business has grown steadily, but exact updated figures aren’t public.
4. How does Mama Sing My Song help kids in foster care?
Through their Songs for Care initiative, they donate free custom song/stuffed animal bundles to children in foster care — at scale.
5. Are the custom songs really written by professional songwriters?
Yes. The company hires real, mainly mom songwriters. No AI, no templates. Everything is hand-crafted.
6. Where can I buy Mama Sing My Song products?
Head to their official website (check SharkWorth or Google for the most direct source). The Shark Tank Bundle is front and center.
7. Did the Shark Tank exposure actually boost sales?
Absolutely. National TV plus a viral-worthy pitch equals serious inbound. The company saw a spike and leveraged it for sustained growth.
8. Who came up with the idea for Mama Sing My Song?
Amanda Siebert is the founder and real why behind the company, with Danny Siebert and Valerie Stratton-Guera rounding out the leadership.
9. How long does it take to receive a finished custom song and stuffed animal?
Production times vary, but typically it’s a few weeks. They need time to interview, write, record, and assemble the bundle.
You want the real after-the-show story? Forget the Shark Tank highlight reels. Mama Sing My Song is proof that emotion, hustle, and a clear mission can turn a side gig into a real business — if you do the work after the cameras turn off. Most founders get one shot. These three took theirs and doubled down.
Swipe some lessons, avoid the ego, and if you’ve got heart AND hustle, take your idea for a swim. Just be ready for the grind. That’s where the real sharks play.
