Krapp Strapp Shark Tank Journey: From Net Worth to Latest Updates

Look—everyone loves a wild Shark Tank pitch. Founders walk in, drop a product nobody saw coming, and sometimes, against all odds, the Sharks bite. But let’s be real: most of those breakthroughs die out after the cameras stop rolling. So, what about Krapp Strapp? This isn’t a classic as-seen-on-TV pasta-maker or a beauty brand with influencer promises. Krapp Strapp took the dirtiest side of the outdoors and tried to solve it—for real outdoor hustlers, not suburban backyard campers.

So, the big question: Did a belt that lets you comfortably do your business in the woods become a flash-in-the-pan Shark Tank meme, or is Krapp Strapp actually building something lasting? Let’s pull back the curtain and break down what really happened in the Tank, who’s winning, and what matters for founders chasing their own wild idea.

Who Built It? Meet Keith Lindsey and Bob Legg

Let’s get this straight: Krapp Strapp is not the kind of product a timid inventor builds. Keith Lindsey and Bob Legg are both as blue-collar and down-to-earth as their invention. Bob’s background? A lot of sweat equity and even more honest mistakes—he’s seen the ugly parts of entrepreneurship. Keith? Classic get-your-hands-dirty founder. The kind who talks straight, laughs at rejection, and knows you don’t build something viral by playing it safe.

These guys didn’t just spot a niche; they lived it. Hunting, fishing, hiking—they’d been in those oh no moments miles from the nearest toilet, so they built the solution they actually needed.

On Shark Tank, they cracked jokes but kept their pitch sharp and to the point. No flashy jargon, no overpolished act—just scrap-hustle and a product the Sharks could actually understand in three seconds. I’ve seen too many founders come in, get too precious, and talk themselves out of a deal. Keith and Bob? They played the room like true operators.

What Sets Krapp Strapp Apart?

Go ahead and laugh. The Krapp Strapp’s name will get you every time. But this isn’t a novelty item that ends up in the bottom of a camping gear bin. The product just works—period.

Here’s the play:

• It straps to your waist and clips to a tree (or similar anchor point).
• You lean back, hands free, supported—so you aren’t contorting, crouching, or fighting nature when nature calls.
• It supports up to 400 pounds—so nobody’s left out—and it has pockets for your bathroom kit.

Who wants this? Real outdoor folks—hikers who go deep, hunters and anglers who eat dirt for sport, and honestly, anyone who’s ever dreaded the squat and pray method. The big edge? It’s simple, bombproof, and actually solves a real problem with no tech drama, no batteries, no gimmicks. I’d compare the organic why didn’t I think of that appeal to Scrub Daddy—silly at first, then suddenly essential.

How the Pitch Unfolded on Shark Tank

Let’s get to the meat: Krapp Strapp aired on Shark Tank Season 15, Episode 6. Keith and Bob walked in with their signature humor—and hit the Sharks with the most human demo you could ask for. Mark Cuban? He got up and strapped in himself. That’s how you know you’ve actually grabbed attention.

Some founders drown in slides and stats. Not here. The pitch was clear, direct, and impossible to forget. That’s what sells in the Tank—founders who cut through the noise and get the Sharks to picture themselves using or selling the thing. Instant rapport, instant confidence.

But even with the laughs and live demo, the questions came quick: Is this a joke product, or does it have legs? That’s where Keith and Bob’s attitude shined. They weren’t asking for a pity deal or acting desperate—they knew they had numbers to back it up.

Net Worth and Business Numbers

Now for the numbers, because that’s where deals are made or broken. On camera, Keith and Bob dropped these stats:

• Sold 4,000 units in just four months
• $200,000 in sales with almost zero marketing spend
• All organic, viral word of mouth—they barely touched paid ads

They came in looking for $65,000 for a 10% chunk—giving a $650,000 valuation. Not crazy, especially for a new hardware brand with proven traction. For this type of product, real demand beats a beautiful pitch deck every time.

Let’s get real: $200K in four months, bootstrapped, with product margins and no complicated tech to break or recall? That’s more sure-footed than half the SaaS startups getting seven-figure checks.

Who Closed the Deal and Why

Here’s where it got interesting. Mark Cuban, Kevin O’Leary, and Robert Herjavec passed—not because they didn’t see the need, but because it wasn’t their lane. Mark—ever the straight-talker—pointed to Daymond John as the right fit, since Daymond knows product and the outdoor retail channel.

The real story: Lori Greiner and Daymond John both saw the play. Lori’s the queen of QVC—she knows how to move units for weird, practical, instantly demonstrable products. Daymond? He’s a licensing animal who’s led product brands from obscurity to national shelves.

They teamed up and offered $65,000 for a third of the company—33.3%. That’s higher than Keith and Bob wanted, but not crazy for two Sharks with deep connections in retail.

I’ve seen founders get too greedy and negotiate themselves out of a deal. These guys? They took the hit, but they locked in two Sharks who could turn their $200K into millions. Sometimes, 66% of a small pie is less than 67% of a monster. Good call.

Where Is Krapp Strapp Now?

So what happened after the lights went out? Shark Tank exposure brings a tidal wave—sometimes it’s a one-week blip, sometimes it drives real, lasting sales. For Krapp Strapp, the post-show bump was strong.

Their site, airbossmotiondecoys.com, got flooded. Search trends for Krapp Strapp Shark Tank spiked. And, smart operators that they are, they rolled out limited-time Shark Tank discounts—classic move to keep the momentum.

Here’s where many brands blow it: They get the attention, then can’t fulfill, or forget to nurture the outdoor community that cared in the first place. Keith and Bob kept the focus on their core: real outdoorsmen and women who actually need a reliable solution.

They grabbed press, influencer reviews, and showed their face at trade shows. The brand became a punchline in the best way. If you’re angling for cult status in a niche, you want people laughing with you, not at you.

Can This Business Go All the Way?

Let’s get cold-blooded. Too many Shark Tank companies peak at the airing, then fade out. The Krapp Strapp, though, is still very much in the game.

Three reasons why:

• The brand stands out—nobody forgets the name or the pitch.
• It solves a real, uncomfortable problem that’s not going away. Outdoor types are only growing, post-pandemic.
• Keith and Bob? They’re not scared to get out there, take feedback, tweak, and keep selling.

Is this the next Yeti? Probably not. There’s a ceiling to how many people need or will pay for this. But with the right licensing deal, outdoor retail partners, and a product extension or two, I’d bet this could easily run up seven-figure annual sales. It’s not a mass-market IPO story, but in the outdoor niche, it’s got legs.

Final Thoughts: Lessons for Other Hustlers

Here’s the real value of the Krapp Strapp story: You don’t need to wait for a sexy product or polish yourself into oblivion. Solve a real pain (sometimes literally), ship a prototype, and sell to a real community. Get just enough traction to make people notice.

Also—don’t get greedy on valuation if you’re in the room with the right partners. Keith and Bob made a smart trade: a bigger Shark slice, in exchange for a brand they could scale.

Finally—don’t run from the laugh. Lean in. If your product makes people chuckle, own it. Just make sure the thing works, and keep your customers laughing back with you—right into checkout.

If you want the full Shark data breakdown on this one, check out SharkWorth. But here’s my street-level gut: Krapp Strapp isn’t some starry-eyed, brand-in-the-sky promise. It’s a gritty, functional, crowd-pleasing product with legit staying power in its niche. That’s a real win, no matter what the commentators say.

FAQs

1. Is Krapp Strapp still in business after Shark Tank?

Yes, Krapp Strapp is still operating and growing. The team kept momentum after their Shark Tank deal.

2. Where can I buy Krapp Strapp?

Right now, you can buy direct from their official site, airbossmotiondecoys.com.

3. What deal did the founders get on Shark Tank?

They landed $65,000 for 33.3% of the business from Lori Greiner and Daymond John.

4. How much is Krapp Strapp worth now?

No exact public number, but with strong sales (and the Sharks’ backing), its value likely grew far past their original $650K ask.

5. Who are the Sharks behind the investment?

Lori Greiner and Daymond John—two of the savviest product and retail minds in the Tank.

6. Did sales really surge after the TV appearance?

Yes, the exposure drove a spike in traffic and orders, especially with limited Shark Tank promos.

7. How is Krapp Strapp different from other outdoor toilet solutions?

Unlike clunky seats or questionable gadgets, it’s simple, portable, and lets you do your business with dignity—anywhere.

8. Is the product made in the USA?

Yep, Krapp Strapp is made here in the United States.

So there it is: a street-smart, no-fluff breakdown of one of Shark Tank’s grittiest startups. Whether you’re pitching, side hustling, or just tuning in for the wildest deals on TV, remember—products don’t win because they’re perfect. They win because founders like Keith and Bob hustle, adapt, and keep the punchlines rolling all the way to the bank.