Let’s get this out of the way—walking out of Shark Tank without a deal isn’t always a death sentence. In fact, it sometimes lights a fire. Moment is a classic case, and that’s why everyone in the side-hustle game still talks about their big leap in Season 12. You came here hunting for the real numbers, the pivots, and what happened when the TV lights faded. Let’s crack into Moment’s Shark Tank story, minus the PR fluff.
Meet the Founders: The Brains (and Grit) Behind Moment
Put some respect on these names: Aisha Chottani and Faheem Kajee. Entrepreneurs with serious ambition, but not your cliché Silicon Valley types.
Aisha and Faheem launched Moment because they noticed everyone’s hooked on caffeine, sugar—or both—just to stay sane. Their angle? Offer a botanical drink designed to calm your mind, not hype it up. That’s gutsy. They weren’t pitching another healthier soda. They wanted to start a mental wellness movement in a can. Some founders sell a product. These two tried to sell a better daily ritual.
On the Carpet: Moment’s Shark Tank Pitch Breakdown
Picture it: Shark Tank, Season 12, Episode 6. Aisha and Faheem step into the spotlight, clearly prepped and calm. They asked for $200,000 for a 10% stake—so yep, a $2 million valuation right out the gate. Ballsy, but not outlandish for a beverage brand with some traction.
Their pitch? Functional drinks that mimic the benefits of meditation. No caffeine, no added sugar, just botanicals that help you find your chill. Oh, and here’s the kicker: they wanted most sales to come from subscriptions. The old box every month at your door move. Tried and true for socks, razors, maybe coffee—but drinks? That’s a taller order.
The Sharks sipped. The taste checks out. The concept gets some raised eyebrows—this isn’t just flavored water, but something aimed at the mindfulness set.
Sharks Circle, But No One Bites: Why Moment Walked Without a Deal
Here’s where things got real. Every Shark’s got their own trigger—the thing that makes them say I’m out. For Moment, the subscription model was that trigger. Kevin O’Leary, always quick with a bite, flat-out said that beverages just don’t make it big with subscriptions. It’s a tough business even before you ask folks to commit monthly.
Barbara Corcoran saw the vision but didn’t love the numbers. Mark Cuban had his usual skepticism about customer loyalty. Lori Greiner? She’s all in on mass-appeal products, and Moment was a little too niche for her playbook. Every Shark was nodding to the flavor—but when a business model smells risky, that’s usually all she wrote.
End of the pitch: Moment, zero deals. But here’s a truth from someone who’s pitched before—sometimes, you want to say no to bad offers and bet on what you know.
Did the Sharks Miss Out? Real Numbers Since Shark Tank
No deal, but the hustle didn’t stop. If you think Moment fizzled after TV, think again. The Shark Tank effect is real. Their site blew up after the episode. Sales spiked. Social buzz? Off the charts.
How do the numbers look now? Moment crossed $5 million in total sales by January 2023. That’s not fantasy—it’s tracking orders, not just wishful thinking. By 2025, the company’s estimated net worth is landing around $3.2 million. Not every Shark Tank alum can say that after getting no handshake. Rough math? They’ve kept growth solid at around 10% a year since the show aired. They didn’t just survive—they scaled.
I’ve seen companies blow that first rush. Moment kept rolling because they shipped product, kept their pitch real, and made every visitor count. That’s how you stack chips in a crowded game.
Pivot or Die: How Moment Changed Up the Playbook
Let’s be clear: just because your original pitch gets you on TV, doesn’t mean it keeps you in business next year. Moment started as an on-the-shelf, ready-to-drink beverage. But they didn’t stop there. Now? Eleven flavors, including some wild collabs (a Lululemon-inspired Lemon, anyone?), and drink powders for travel and convenience.
This move reminds me of the Bombas approach—make enough flavors and formats so when the hype dies, casual buyers stick around for their favorites. Moment learned to stretch the line, and it paid off. You don’t see them drowning in unsold inventory. They move with the customer, not just the trends.
Growth Tactics: Riding the Shark Tank Wave and Beyond
If you want the real hustle, look at how Moment squeezed every last drop out of their TV exposure. Direct-to-consumer? Check: their website (and yes, Amazon) remains the primary channel. They didn’t just wait for people to remember their pitch—they followed up with real content, smart branding, and a focus on retention.
You spot real scrappiness in how they boosted recurring sales, even without Shark cash. Instead of burning cash on mass retail, they went harder online, kept flavors fresh, and let reviews do the talking. That’s a savvy move—own your audience first, before paying for stores you might not need.
Moment is still active, still pushing new ideas, and even critics have had to admit—this brand used rejection as fuel, not as an excuse.
What’s Next: The Road Ahead for Moment
You don’t stay in the conversation by coasting. Moment’s playbook now is about new flavors, direct-to-consumer hustle, and experimenting with formats their core fans care about.
Forget wild projections about revolutionizing the beverage aisle. Aisha and Faheem want a loyal base, rolling out flavor drops, and becoming the drink for people looking to chill, not buzz. It’s slow, steady, real—the kind of growth I respect, because hype fades and repeat buyers are gold.
If I had to bet, I’d say they’ll keep stretching their product line, keep the DTC (direct-to-consumer) channels strong, and maybe—just maybe—they’ll find a way into brick-and-mortar that doesn’t break the bank.
The Summary: Lessons Every Founder Can Actually Use
So, what should you steal from Moment’s journey? First off: No deal isn’t game over. They knew what they were worth and refused to take dumb money. That’s rare.
Second: Pitching a subscription in a space not known for subscriptions is risky. But if you have conviction and data, you can still outlast the critics, as long as you pivot fast when reality pushes back.
Third: The Shark Tank effect is real, but only if you keep momentum. If your site’s not ready to capture leads, or you can’t fulfill, you just wasted the biggest free ad you’ll ever get.
Fourth: The founders played smart—they took feedback, made changes, and refused to die after a TV no. That’s the DNA of real hustle.
Final take? Moment’s numbers are solid, the brand is sticky (not Scrub Daddy sticky, but sticking), and the founders are still out here grinding.
Stick around for the FAQs—because if you’re hustling in 2024, odds are you want straight answers before you try to build your own Moment.
FAQs
1. Is Moment from Shark Tank still in business?
Yes, Moment is still active and selling both online and through Amazon.
2. Did any Shark regret passing on Moment?
No Shark has publicly expressed regret, but the sales prove the founders knew their worth.
3. What’s in Moment’s drinks and are they safe?
Natural botanicals, no added sugar, no caffeine. The ingredients are safe, but always read the label if you have allergies.
4. Where can I buy Moment products now?
On Moment’s official website and Amazon.
5. Did the founders try raising money after Shark Tank?
They focused on direct sales and smart marketing—no public news of major outside funding.
6. How big is Moment compared to other wellness drinks?
They’re not in the Liquid Death or Bai stratosphere, but $5 million in sales puts them in the successful upstart category.
7. What is the current net worth of Moment?
Estimated at $3.2 million as of 2025.
8. Is Moment profitable?
Margins are tight in beverages, but the business appears to be running lean and profitable for now.
9. Has the company faced any controversies or setbacks post-show?
No major scandals—just the usual growing pains of scaling a direct-to-consumer brand.
This is what real post-Shark Tank hustle looks like: bold pitch, sharp pivots, and steady growth. If you want more straight-up business recaps, check out SharkWorth—the site for founders who care about results, not just the pitch.
