Let’s start with a myth: If you get a deal on Shark Tank, you’ve made it. But the real game starts when the cameras stop. Bite Toothpaste Bits didn’t just walk into the Tank and make headlines—they walked out without a deal and still crushed it.
There’s a reason founders, side hustlers, and even green startups keep hearing about Bite. It’s not just eco—toothpaste tablets are about as trendy as it gets in wellness. But trends fade. Great products and savage business instincts don’t. That’s what Bite brought, and that’s why their story is worth breaking down.
Zero-Waste Mission That Actually Fights Trash
Some brands slap a green label on the box and call it a mission. Bite Toothpaste Bits came out swinging. Lindsay McCormick—founder, former surf instructor, and someone who actually cared—looked at a pile of plastic and saw a billion toothpaste tubes choking the planet every year.
That wasn’t just a stat flashed in a pitch deck. She started mixing up toothpaste formulas in her kitchen, then bought a tableting machine because, honestly, who wants to squeeze another tube destined for the landfill? The zero-waste claim was baked in from day one.
You see a lot of eco companies looking for a marketing angle. Bite turned their mission into their business model, full stop.
Who Actually Built Bite Toothpaste Bits?
Let’s talk founders. Lindsay McCormick didn’t spin up Bite because it looked good on LinkedIn. She saw a problem and got her hands dirty. This was hustling at its best—teaching herself chemistry, ordering a pill press off the web, and flat-out refusing to settle for one more greenwashed product.
Then Asher Hunt jumped in—co-founder, partner, and the technical brain who helped take Bite out of a spare bedroom and online. Real story: Bite isn’t a story of MBA playbooks or VC funding round drama. It’s two gutsy founders, real grit, and a need to fix what they hated about the bathroom shelf.
I’ve seen plenty of team-ups go south. This one clicked, mostly because their values lined up and both could spot a shortcut a mile away.
Bite Toothpaste Bits Net Worth and Valuation—What’s the Real Money?
Everyone loves a Shark Tank number—makes for a good headline. When Bite hit Shark Tank (Season 11), they asked for $325,000 for 5% equity. That’s a $6.5 million valuation, which was bold, bordering on cocky. But here’s the thing: Bite’s founders came in with receipts—more than a million bucks in sales.
By SharkWorth’s estimates and industry insiders, Bite’s current net worth vaults far above where they were in the Tank. We’re talking a multimillion-dollar operation, most of it built after saying no, thanks to the Sharks. That decision? It let McCormick and Hunt keep a fat slice of the company.
Founders spend years clawing back equity from early deals they regret. Bite never had to. Priceless.
The Bite Shark Tank Pitch: How It Really Went Down
Let’s talk pitch room. Bite came into Season 11, episode 16, loaded for bear. The Sharks—Mark Cuban, Kevin O’Leary, Lori Greiner, Daymond John, and Barbara Corcoran—sat up as soon as Lindsay and Asher brought out their glass jar of toothpaste bits.
They had the numbers. They had the product. The Sharks asked tough questions, but they liked what they saw—especially Mark and Kevin. The offers came. Mark Cuban wants in. Kevin Mr. Wonderful O’Leary attempts his usual royalty play.
But here’s where it swerves. Instead of grabbing cash for the cameras, McCormick and Hunt walk. Calm, direct, firm. They’d set a max equity, and with no Shark hitting it, they bailed. That’s discipline most founders lose once the lights flip on.
Why Did Bite Say No to the Sharks?
This is the part every entrepreneur should pay attention to. There are two paths in Shark Tank: chase the TV moment, or actually build a business. Lindsay and Asher decided before they ever walked on set—they wouldn’t give up more than they could afford.
They turned down Mark Cuban and Kevin O’Leary, even with the TV audience and pressure pumping. In plain English: they knew the cash was nice, but owning their mission mattered more.
Lindsay said later, We already had sales; we wanted a partner to grow the business with… Looking back, that was definitely the right call. No regrets. No email receipts to clean up.
I’ve seen founders get greedy and lose the farm, but I’ve also watched them sell the house just for the exposure. Bite played the hardest game: walking away because your business is worth more than a soundbite.
Life After Shark Tank—Bite’s Growth Isn’t Just Hype
This is where most Shark Tank success stories die. But for Bite, Shark Tank was jet fuel, not a life raft. The exposure sent new customers flooding in—sure. But what really made the difference was how they doubled down on what worked.
- They expanded the product line: not just toothpaste tablets, but mouthwash, whitening, deodorant, and cleansing bars.
- They kept pushing the zero-waste packaging, always returning to the original mission.
- The company weathered online copycats, pandemic disruptions, and DTC chaos—and still posted strong profits.
Bite is now a legit player in the sustainable personal care world. You can spot them in lists next to Dr. Bronner’s and Billie, not just other Shark Tank products. That’s what happens when you skip the quick win and build real brand loyalty.
What Makes Bite Toothpaste Bits So Different?
Let’s talk product, because eco alone won’t save you. Toothpaste tablets sound niche, maybe a little Silicon Valley. But Bite cracked the consumer code—make it easy, make it taste good, make it better for the planet.
You pop a bit, chew it up, wet your brush, and start cleaning. No gooey mess. No plastic tubes. The formula skips all the junk—no SLS, no triclosan, no artificial dyes or flavors. Just the good stuff, pressed together.
The packaging is an MVP: glass jars, aluminum lids, compostable refill pouches. Overkill? Maybe in 2009. Now it’s the only way to earn real eco cred, and Bite did it before zero-waste was a hashtag.
Customers aren’t just buying a habit—they’re buying into the story. That’s huge in DTC, where emotional connection builds lifetime value. Bite has it in spades.
Shark Tank Lessons: What Stands Out from Bite’s Playbook
Here’s my street-level take. Bite Toothpaste Bits didn’t just beat the Shark Tank odds—they rewrote the playbook.
- Don’t let the hype set your price. They knew their worth and weren’t afraid to walk.
- Solve a problem people actually care about (plastic trash, simplicity, clean ingredients).
- Keep it real—no borrowed eco slogans, just actual impact baked in.
- If you want brand loyalists, give them a better experience, not just a greener one.
Whether you’re chasing the Tank, angel rounds, or just DMing an influencer for your first promo, remember: short-term wins don’t build wealth. Vision, discipline, and knowing what not to sacrifice do.
Bite faced the Sharks and left with something way more valuable than a handshake—control of their mission, their profits, and their future.
FAQs
1. Is Bite Toothpaste Bits from Shark Tank still in business?
Absolutely. Bite is thriving and the growth hasn’t slowed. Check them out and see for yourself.
2. Did Bite Toothpaste Bits get a deal on Shark Tank?
No, they smartly walked away from deals by Mark Cuban and Kevin O’Leary in Season 11.
3. What is the net worth of Bite Toothpaste Bits now?
Bite was valued at $6.5M on Shark Tank. According to SharkWorth, their actual value has grown well beyond that, thanks to new products and strong DTC sales.
4. Who are the founders of Bite Toothpaste Bits?
Lindsay McCormick and Asher Hunt, both first-timers in the business world—now serious startup operators.
5. How do Bite Toothpaste Bits work?
Simple. Chew a tablet, brush with a wet toothbrush, spit, and rinse. Clean teeth, no plastic waste.
6. Where can I buy Bite Toothpaste Bits?
Direct on their site, some retail partners, and major online marketplaces.
7. Are Bite Toothpaste Bits really better for the environment?
Yes. No tubes, recyclable packaging, plus clean formulas. It’s one of the most honest eco products to come from Shark Tank.
8. What has changed at Bite Toothpaste Bits since Shark Tank?
Bigger product line, better tech, stronger brand. Bite is now a recognizable name in sustainable self-care.
Want to see more honest brand breakdowns and net worth deep dives? SharkWorth keeps it real—past the TV shoptalk, straight into what’s working and where the real money lives.
