You know the classic Shark Tank scene — pitch, sweat, get an offer, confetti, and boom: instant millionaire. But here’s the real talk. Half of what you see on TV lasts about as long as your 15 seconds of fame. The smart founders use the hype; the world-class hustlers build on it. Pristine Cleansing Sprays? Their story isn’t neat, but it’s real. Let’s break down the lives, numbers, and moves behind one of Shark Tank’s most-waited, they’re still in business? brands.
A Quick Look at Pristine Cleansing Sprays
Why does anyone care about toilet paper spray? Simple. Wet wipes are a mess for pipes and the planet, but plain TP can be a raw deal for, well, your backside. Pristine Cleansing Sprays jumped in as the anti-wipe — a moisturizing, natural spray designed to turn regular toilet paper into a gentle, flush-friendly wipe.
They’re chasing a classic Shark Tank lane: find an annoying daily problem, fix it smarter and cleaner, then pitch it with confidence bordering on cocky. It landed them on Season 10, episode 10, right in front of the Sharks, talking pipes, and hygiene. Suddenly, the toilet category had an actual shot at real VC money. Spoiler: it wasn’t quite that easy.
Founders Who Left Law for Toilets
You think lawyers only chase billable hours? Try Brandon Karam and Jessica Karam Oley. These cousins quit their legal careers — trading suits for a new hustle in the bathroom aisle. Family BBQs probably got awkward, but they went all in.
Brandon’s been called methodical; Jessica’s a product nerd. Both had the guts to shift from safe careers to co-founding a niche hygiene startup. That leap means something. It’s not about chasing any quick Shark Tank bucks. It’s about playing the long game and proving that unglamorous problems (yes, even toilet time) are big business moments waiting to happen.
What Sets Pristine Apart
Let’s keep it real: the personal hygiene market is brutal. Big brands, bigger wallets, skeptical customers. If you want to survive, you better have something unique.
Pristine is simple and clever. The formula? No harsh chemicals. No hidden junk. They use witch hazel, aloe, and essential oils — stuff that sounds like your grandma’s wellness routine, just in a squeeze bottle.
Here’s the actual play: you spray it on your toilet paper, making it act like a moist wipe but — and this is key — it WON’T wreck your plumbing. Flushable wipes? Ask your plumber about those biodegradable lies. Pristine’s pitch is: keep your routine, get a cleaner clean, and leave your pipes (and the environment) alone.
That’s the angle. Cleaner than wipes, easier on septic tanks, and kinder to your wallet than buying packs of one-and-done cloths. It’s got an eco-friendly halo AND solves a nagging problem most folks are embarrassed to ask about.
Shark Tank Pitch and Real-Time Drama
You want a founder story with no sugarcoating? Here it is: When Brandon and Jessica went on Shark Tank, they didn’t overplay their hand. Their ask was real — $50,000 for 20% equity — which put their valuation at $250,000. No wild unicorn math, just help us get our next run of bottles made.
They faced a skeptical bench: Mark Cuban, Lori Greiner, Kevin O’Leary, Daymond John, and Robert Herjavec. The main digs? Low cash (just $11,000 in the bank), scary competition (big brands, plus Squatty Potty lurking), and a product category that most people ignore until it’s a problem.
But they walked in with hustle, samples, and numbers. Lori Greiner smelled an opportunity (and didn’t shy away from a little toilet talk). After some back-and-forth, she offered exactly what founders dream about: $50,000 for 25%. The catch? If Squatty Potty started making a similar spray, the deal was dead.
The Karams took the deal. On TV, it looked like a classic win. They’d played it safe and got the Queen of QVC on their cap table… or so it seemed.
Net Worth and Valuation Moves: What’s the Business Really Worth?
Let’s kill the myth — getting a deal on TV is not gold bars in the bank. At pitch time, the company’s value sat at about $200,000 by the deal math. The bump to 25% lowered founder ownership but gave them a big-name investor, ready to help with distribution and scaling.
Here’s where the street-smarts come in: most of the time, those deals die in diligence. The Squatty Potty clause? That’s the ugly side of CPG deals. They’ll promise you the moon — as long as no one with deeper pockets chases the same play.
Lori’s deal fell through — classic post-show cold feet, thanks to (you guessed it) Squatty Potty working on their own spray. No hard feelings. I’ve seen this happen. Brands ride that TV exposure, but then the hard work starts.
Fast forward to 2025: What does all this translate to, in plain money terms? Pristine Cleansing Sprays has an estimated net worth around $320,000, according to SharkWorth. Is that life changing money? No. For a bootstrapped hygiene startup still standing in a heavy market nearly six years later? Absolutely.
What Happened After the Cameras: The Real Deal Collapse and Their Next Moves
If you expect sob stories from a broken deal, you don’t know this crew. Brandon and Jessica did the textbook Shark Tank pivot. Deal fizzles. So what? They went to work anyway.
COVID kicked in, which could have wiped them out (no pun intended). Instead, they shifted gears, launching hand sanitizers and body cleansing sprays. There’s wisdom in that move: sell what people need NOW, and keep your original mission on the back burner.
Sales didn’t just survive; they spiked — nearly $2 million in revenue by late 2022. That’s the difference between founders who want to be on TV and those who actually want to build something lasting. Even without the Shark’s money, they leveraged the exposure for actual traction. Smart.
Is Pristine Still a Player in 2025?
Short answer: Yes. Don’t expect headlines or yachts, but Pristine Cleansing Sprays is still active, still shipping, and still growing — slow and steady. They’ve expanded into more personal care sprays, built a following online, and probably made your plumber’s life easier.
Are they outselling Charmin or the big wipe brands? No. But they’re not chasing shelf space at every drugstore anymore, and they don’t need to. Their fanbase is loyal, and revenue is tracking upwards — roughly 10% growth each year, according to the latest data. For a niche founder in this space, that’s real traction.
Big brands did jump into the category. Competition is fierce. But as of 2025, Pristine hasn’t folded. Read that again: Still. In. The. Game.
Lessons for Founders and Side Hustlers: What You Can Steal from This Story
Let’s cut the Shark Tank overnight success myth. Pristine is a textbook example that publicity can start the party, but persistence pays the bar tab.
They didn’t get lazy after losing the Lori deal. Instead, they doubled down on product, adapted to the pandemic in real time, and refused to die quietly in a crowded field. That’s not just good business — it’s how you survive when the glam fades.
Key takeaways for you? Nail your pitch, but be ready for your Plan B (and C, and D). Don’t tie your future to a handshake deal on TV. Use the hype, but build substance. Also, don’t be afraid to make your product line wider IF there’s real need. Hand sanitizer and body sprays weren’t their original dream, but those pivots kept the lights on.
And don’t let anyone tell you a niche is too small. The Karams picked a category everyone has to deal with — literally. That’s why they’re still selling five years after their reality TV five minutes ran out.
Final Thoughts: Shark Tank Fame Doesn’t Guarantee Survival — Hustle Does
So, is Pristine Cleansing Sprays a huge Shark Tank win? That depends on what you value. Big TV moment — yes. Huge VC check — not so much. But they played smarter than most.
When the cameras stopped, the real business started. Jessica and Brandon pushed through, built sales, and held their ground against bigger, better-funded competition. That’s rare.
Here’s the truth: Publicity is a turbo boost. Persistence is what keeps you on the road. The real flex is showing up year after year when no one’s looking, selling a product most people never want to talk about — and making it matter.
So next time you watch a founder celebrate a done deal with the Sharks, ask yourself: what’ll they do when the exit music stops and it’s just grind, bills, and customers left? Pristine Cleansing Sprays has answered that question. Still shipping. Still fighting. Still hustling. Isn’t that what real entrepreneurship is all about?
FAQs: Pristine Cleansing Sprays Shark Tank Update
1. Is Pristine Cleansing Sprays still in business after Shark Tank?
Yes, as of 2025, they’re alive and shipping.
2. Did Lori Greiner actually invest in the company?
On air — yes, $50K for 25%. Off air, no. The deal fizzled in the background.
3. What’s Pristine Cleansing Sprays worth today?
About $320,000 per SharkWorth’s 2025 estimate.
4. What makes this spray better than wet wipes?
No harsh chemicals. Just spray and wipe — it won’t jam your pipes.
5. How did the company survive during COVID?
They added hand sanitizer and new types of cleansing sprays, proving real startup grit.
6. Where can you buy Pristine Cleansing Sprays?
Online, major e-commerce sites, and select stores.
7. What problems did the Sharks see?
Low cash, tons of competition, and possible copycats — the e usual CPG fight.
8. Is toilet paper plus spray reallybetter than wipes?
According to plumbers — yes. The brand’s whole pitch is clean your pipes, clean yourself.
